/* ============================================================
   AOG Agency — site V2 · feuille de style
   Direction visuelle claire (direction-visuelle/01) :
   ivoire #FAF8F2 · encre #202A27 · terre cuite #B74428
   sauge pâle #E4EBDD · jaune doux #F5D985
   Fraunces 600 (titres) · Manrope (texte et interface)
   ============================================================ */

:root{
  --bg:#FAF8F2;
  --surface:#FFFFFF;
  --surface-2:#F3EFE6;
  --line:#D6DCD4;
  --line-soft:#E4E7DE;
  --ink:#202A27;
  --text:#202A27;
  --muted:#56605A;
  --faint:#56605A;
  --action:#B74428;
  --action-dark:#99351D;
  --action-tint:#F7E9E4;
  --sage:#E4EBDD;
  --sage-deep:#5F7A54;
  --no:#98A19A;
  --yellow:#F5D985;
  --disp:"Fraunces",Georgia,serif;
  --sans:"Manrope",-apple-system,sans-serif;
  --max:1160px;
  --pad:clamp(20px,5vw,56px);
  --r:18px;
  --r-sm:12px;
}

*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{
  background:var(--bg);
  color:var(--text);
  font-family:var(--sans);
  font-size:17px;
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
  position:relative;
}
::selection{background:var(--action);color:#fff}
a{color:inherit}
img{max-width:100%;height:auto}
main,nav,footer{position:relative;z-index:1}
:focus-visible{outline:2px solid var(--action);outline-offset:3px;border-radius:4px}

h1,h2,h3,h4{font-family:var(--disp);font-weight:600;line-height:1.12;letter-spacing:-.01em}
h1{font-size:clamp(36px,5vw,56px)}
h2{font-size:clamp(27px,3.4vw,40px)}
h3{font-size:clamp(19px,2.1vw,22px)}
p{color:var(--muted)}
strong{color:var(--text);font-weight:600}
.gt{color:var(--action)}
.wrap{max-width:var(--max);margin:0 auto;padding:0 var(--pad)}
section{position:relative;scroll-margin-top:96px}
.sec{padding:clamp(56px,9vw,104px) 0}
.sec.tight{padding-top:0}
.sec-head{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);gap:26px;align-items:end;margin-bottom:clamp(30px,5vw,52px)}
.sec-head p{max-width:52ch}
.eyebrow{
  display:inline-flex;align-items:center;gap:10px;
  font-family:var(--sans);font-size:11.5px;font-weight:700;letter-spacing:.18em;
  text-transform:uppercase;color:var(--muted);
  padding:8px 16px;border:1px solid var(--line);border-radius:100px;
  background:var(--surface);
}
.eyebrow::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--action);flex:0 0 7px}

/* ---------- reveal ---------- */
.rv{opacity:1;transform:none}
.motion-ready .rv:not(.in){opacity:0;transform:translateY(16px)}
.motion-ready .rv{transition:opacity .7s cubic-bezier(.2,.6,.2,1),transform .7s cubic-bezier(.2,.6,.2,1)}
.rv.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.motion-ready .rv{opacity:1!important;transform:none!important;transition:none}}

/* ---------- boutons ---------- */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:10px;
  font-family:var(--sans);font-size:15px;font-weight:700;text-decoration:none;
  padding:15px 28px;border-radius:100px;border:1px solid var(--line);
  color:var(--ink);background:var(--surface);cursor:pointer;
  box-shadow:0 1px 2px rgba(32,42,39,.06);
  transition:transform .2s,background .2s,border-color .2s,box-shadow .2s,filter .2s;
}
.btn:hover{transform:translateY(-2px);border-color:var(--ink);box-shadow:0 6px 18px -8px rgba(32,42,39,.25)}
.btn svg{transition:transform .25s;flex:0 0 auto}
.btn:hover svg{transform:translateX(4px)}
.btn.solid{
  background:var(--action);border:1px solid var(--action);color:#fff;
  box-shadow:0 8px 22px -10px rgba(183,68,40,.55);
}
.btn.solid:hover{background:var(--action-dark);border-color:var(--action-dark);box-shadow:0 10px 26px -10px rgba(183,68,40,.6)}
.btn.ghost{background:transparent;border-color:var(--line)}
.btn[disabled]{opacity:.55;cursor:not-allowed;transform:none}
.btn-sm{padding:11px 20px;font-size:13.5px}
.nav-cta{padding:10px 20px;font-size:13.5px}

/* ---------- nav ---------- */
nav.top{
  position:fixed;top:0;left:0;right:0;z-index:50;
  backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);
  background:rgba(250,248,242,.88);
  border-bottom:1px solid var(--line-soft);
}
.nav-in{max-width:var(--max);margin:0 auto;padding:0 var(--pad);height:70px;display:flex;align-items:center;justify-content:space-between;gap:18px}
.logo{font-family:var(--sans);font-size:21px;font-weight:700;text-decoration:none;display:inline-flex;align-items:baseline;letter-spacing:-.02em;white-space:nowrap;color:var(--ink)}
.logo span{color:var(--action)}
.logo img{height:44px;width:auto;display:block}
.nav-links{display:flex;gap:28px;align-items:center;list-style:none}
.nav-links a:not(.btn){font-size:14px;font-weight:600;text-decoration:none;color:var(--muted);transition:color .2s}
.nav-links a:not(.btn):hover,.nav-links a[aria-current="page"]{color:var(--ink)}
.nav-links a[aria-current="page"]{text-decoration:underline;text-decoration-color:var(--action);text-underline-offset:6px}
.burger{display:none;background:none;border:0;cursor:pointer;padding:10px;margin-right:-10px;color:var(--ink)}
.burger span{display:block;width:22px;height:2px;background:var(--ink);margin:5px 0;border-radius:2px;transition:transform .3s,opacity .3s}
.burger.open span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.burger.open span:nth-child(2){opacity:0}
.burger.open span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
@media(max-width:880px){
  .burger{display:block}
  .nav-links{
    position:fixed;top:70px;left:0;right:0;flex-direction:column;align-items:stretch;gap:0;
    background:rgba(250,248,242,.98);border-bottom:1px solid var(--line);
    padding:10px var(--pad) 22px;display:none;
  }
  .nav-links.open{display:flex}
  .nav-links li{border-bottom:1px solid var(--line-soft)}
  .nav-links li:last-child{border-bottom:0;padding-top:14px}
  .nav-links a:not(.btn){display:block;padding:14px 2px;font-size:15.5px}
  .nav-links .keep{display:block}
}

/* ---------- illustration du parcours ---------- */

/* ---------- hero ---------- */
.hero{position:relative;overflow:hidden;padding:120px 0 clamp(48px,7vw,84px)}
.hero .wrap{position:relative;z-index:2}
.hero-grid{display:grid;grid-template-columns:minmax(0,1.08fr) minmax(0,.92fr);gap:clamp(28px,5vw,64px);align-items:center}
.hero-copy p.sub{font-size:clamp(16.5px,1.7vw,18.5px);max-width:56ch;margin-top:22px}
.hero-copy .eyebrow{margin-bottom:24px}
.hero-ctas{display:flex;flex-wrap:wrap;gap:14px;margin-top:32px}
.hero-meta{display:flex;flex-wrap:wrap;gap:10px;margin-top:clamp(34px,5vw,54px)}
.chip{
  display:inline-flex;align-items:center;gap:8px;font-size:13px;font-weight:600;color:var(--muted);
  border:1px solid var(--line);border-radius:100px;padding:8px 15px;background:var(--surface);
}
.chip svg{color:var(--action);flex:0 0 auto}

/* aside démo hero */
.demo-card{
  border:1px solid var(--line);border-radius:var(--r);background:var(--surface);
  padding:26px 26px 22px;box-shadow:0 24px 60px -30px rgba(32,42,39,.25);
}
.demo-tag{
  display:inline-flex;align-items:center;gap:7px;font-family:var(--sans);font-size:11px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;
  color:var(--ink);border:1px dashed var(--no);border-radius:8px;padding:5px 10px;margin-bottom:18px;
  background:var(--surface-2);
}
.flow-v{display:flex;flex-direction:column;gap:0}
.flow-step{display:flex;gap:14px;align-items:flex-start}
.flow-step .dot{
  flex:0 0 34px;width:34px;height:34px;border-radius:11px;display:flex;align-items:center;justify-content:center;
  font-family:var(--sans);font-weight:700;font-size:13px;color:var(--ink);
}
.flow-step:nth-child(1) .dot{background:var(--yellow)}
.flow-step:nth-child(2) .dot{background:var(--sage)}
.flow-step:nth-child(3) .dot{background:var(--action);color:#fff}
.flow-step:nth-child(4) .dot{background:var(--ink);color:#FAF8F2}
.flow-step .fs-body{padding-bottom:20px}
.flow-step:last-child .fs-body{padding-bottom:0}
.flow-step .fs-body b{font-family:var(--sans);font-weight:700;font-size:15px;display:block;color:var(--ink)}
.flow-step .fs-body span{font-size:13.5px;color:var(--muted)}
.demo-foot{font-size:12.5px;color:var(--faint);margin-top:18px;border-top:1px solid var(--line-soft);padding-top:14px}

/* illustration parcours */
.illus{border:1px solid var(--line);border-radius:var(--r);background:var(--surface);padding:clamp(18px,3vw,30px);box-shadow:0 24px 60px -34px rgba(32,42,39,.22)}
.illus svg{width:100%;height:auto;display:block}
.illus figcaption,.illus-cap{font-size:12.5px;color:var(--faint);margin-top:12px}

/* hero page interne */
.hero-page{padding:158px 0 clamp(40px,6vw,64px)}
.hero-page h1{max-width:24ch}
.hero-page p.sub{font-size:clamp(16.5px,1.7vw,18px);max-width:62ch;margin-top:20px}
.hero-page .hero-ctas{margin-top:28px}
.price-chip{
  display:inline-flex;flex-wrap:wrap;align-items:baseline;gap:6px 12px;
  border:1px solid var(--line);border-radius:14px;padding:12px 18px;margin-top:26px;
  background:var(--surface);font-size:14px;color:var(--muted);box-shadow:0 1px 2px rgba(32,42,39,.05);
}
.price-chip b{font-family:var(--sans);font-size:20px;color:var(--ink);font-weight:700}
.price-chip .sep{opacity:.5}

/* ---------- grilles de cartes ---------- */
.grid-2{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px}
.grid-3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px}
.grid-4{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:18px}
.card{
  border:1px solid var(--line);border-radius:var(--r);background:var(--surface);
  padding:26px;display:flex;flex-direction:column;gap:10px;
  box-shadow:0 1px 2px rgba(32,42,39,.05);
}
.card h3{margin-bottom:2px;color:var(--ink)}
.card p{font-size:14.5px}
.card .ico{width:44px;height:44px;border-radius:12px;display:flex;align-items:center;justify-content:center;background:var(--sage);border:1px solid rgba(95,122,84,.25);color:var(--ink);margin-bottom:6px}
.card-link{margin-top:auto;padding-top:8px}
.card-link a{font-size:14px;font-weight:700;text-decoration:none;color:var(--action);display:inline-flex;align-items:center;gap:7px}
.card-link a:hover{color:var(--action-dark);text-decoration:underline;text-underline-offset:4px}

/* carte numérotée (briques) */
.svc{position:relative;padding-top:30px}
.svc-num{position:absolute;top:-13px;left:24px;font-family:var(--sans);font-weight:700;font-size:12px;letter-spacing:.1em;background:var(--ink);color:#FAF8F2;border-radius:8px;padding:5px 11px}
.svc-win{font-size:13.5px;color:var(--ink);border-left:3px solid var(--action);padding-left:12px}

/* motif problème */
.prob .card{border-color:var(--line)}
.prob .card .ico{background:var(--yellow);border-color:rgba(32,42,39,.18);color:var(--ink)}
.prob-conclusion{
  margin-top:22px;border:1px solid var(--line);border-radius:var(--r);background:var(--sage);
  padding:22px 26px;font-size:15.5px;color:var(--ink);
}

/* ---------- flow horizontal (parcours) ---------- */
.flow{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:12px;margin-top:8px}
.flow-cell{
  border:1px solid var(--line);border-radius:var(--r-sm);background:var(--surface);
  padding:18px 16px;position:relative;text-align:left;
}
.flow-cell b{font-family:var(--sans);font-weight:700;font-size:15px;display:block;margin-bottom:5px;color:var(--ink)}
.flow-cell span{font-size:12.5px;color:var(--muted);display:block}
.flow-cell::after{
  content:"→";position:absolute;right:-15px;top:50%;transform:translateY(-50%);
  color:var(--action);font-size:17px;font-weight:700;z-index:2;
}
.flow-cell:last-child::after{content:""}
.flow-wrap{border:1px solid var(--line);border-radius:var(--r);background:var(--surface);padding:26px;box-shadow:0 1px 2px rgba(32,42,39,.05)}

/* ---------- pipeline démo ---------- */
.pipeline{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:12px}
.pipe-col{border:1px solid var(--line-soft);border-radius:var(--r-sm);background:var(--bg);padding:12px;min-height:150px}
.pipe-col h4{font-family:var(--sans);font-size:12px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);display:flex;justify-content:space-between;margin-bottom:10px;padding:0 4px}
.pipe-col h4 i{font-style:normal;color:var(--faint)}
.lead{
  border:1px solid var(--line);border-radius:10px;background:var(--surface);
  padding:10px 12px;font-size:12.5px;color:var(--muted);margin-bottom:8px;box-shadow:0 1px 2px rgba(32,42,39,.05);
}
.lead b{display:block;color:var(--ink);font-size:13px;font-weight:700;margin-bottom:3px}
.lead .src{display:inline-block;font-size:10.5px;font-weight:700;letter-spacing:.05em;border-radius:5px;padding:2px 7px;margin-top:6px}
.lead .src.meta{background:var(--yellow);color:var(--ink)}
.lead .src.google{background:var(--sage);color:var(--ink)}
.lead .src.direct{background:var(--action-tint);color:var(--action-dark)}
.lead .task{display:block;margin-top:6px;color:var(--faint);font-size:11.5px}

/* ---------- packs / prix ---------- */
.packs{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;align-items:stretch}
.pack{
  border:1px solid var(--line);border-radius:var(--r);background:var(--surface);
  padding:30px 28px;display:flex;flex-direction:column;position:relative;
  box-shadow:0 1px 2px rgba(32,42,39,.05);
}
.pack.featured{
  border:2px solid var(--action);
  box-shadow:0 26px 60px -30px rgba(183,68,40,.35);
}
.pack-badge{
  position:absolute;top:-14px;left:50%;transform:translateX(-50%);white-space:nowrap;
  background:var(--action);color:#fff;font-family:var(--sans);font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;
  border-radius:100px;padding:6px 15px;
}
.pack h3{font-size:21px;color:var(--ink)}
.pack .pack-role{font-size:13.5px;color:var(--muted);min-height:44px}
.pack-prices{display:flex;align-items:baseline;gap:10px;margin:18px 0 4px;flex-wrap:wrap}
.pack-prices .monthly{font-family:var(--disp);font-size:38px;font-weight:600;letter-spacing:-.01em;color:var(--ink)}
.pack-prices .per{color:var(--faint);font-size:13px}
.pack-setup{font-size:13px;color:var(--muted);margin-bottom:18px}
.pack-setup b{color:var(--ink)}
.pack ul{list-style:none;display:flex;flex-direction:column;gap:9px;margin:6px 0 22px;flex:1}
.pack li{display:flex;gap:10px;font-size:14px;color:var(--muted);align-items:flex-start}
.pack li svg{flex:0 0 16px;margin-top:4px;color:var(--sage-deep)}
.pack li.na svg{color:var(--no)}
.pack li.na{color:var(--faint)}
.pack .pack-cta{margin-top:auto}
.pack-note{font-size:12px;color:var(--faint);margin-top:12px}

/* tableau comparatif */
.table-scroll{border:1px solid var(--line);border-radius:var(--r);background:var(--surface);overflow:hidden;box-shadow:0 1px 2px rgba(32,42,39,.05)}
table.compare{width:100%;border-collapse:collapse;font-size:14px}
table.compare th,table.compare td{padding:13px 16px;text-align:left;border-bottom:1px solid var(--line-soft);vertical-align:top}
table.compare thead th{font-family:var(--sans);font-size:14px;font-weight:700;color:var(--ink);background:var(--surface-2)}
table.compare thead th em{display:block;font-style:normal;font-weight:500;font-size:12px;color:var(--faint);margin-top:2px}
table.compare tbody th{font-weight:600;color:var(--ink);width:26%}
table.compare td{color:var(--muted)}
table.compare td b{color:var(--ink);font-weight:700}
table.compare .col-acq{background:var(--action-tint)}
table.compare thead .col-acq{color:var(--action-dark)}
table.compare tr:last-child td,table.compare tr:last-child th{border-bottom:0}
@media(max-width:760px){
  table.compare thead{display:none}
  table.compare tbody th,table.compare tbody td{display:block;width:100%;border-bottom:0;padding:6px 16px}
  table.compare tbody tr{display:block;padding:14px 0;border-bottom:1px solid var(--line-soft)}
  table.compare tbody tr:last-child{border-bottom:0}
  table.compare tbody th{color:var(--ink);font-weight:700;padding-bottom:8px}
  table.compare tbody td::before{content:attr(data-th);display:inline-block;font-size:11px;letter-spacing:.06em;text-transform:uppercase;color:var(--faint);width:88px;flex:0 0 88px}
  table.compare tbody td{display:flex;gap:8px;align-items:baseline}
}

/* ---------- inclus / exclus ---------- */
.stance-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.stance-cell{border:1px solid var(--line);border-radius:var(--r);background:var(--surface);padding:26px;box-shadow:0 1px 2px rgba(32,42,39,.05)}
.stance-cell h3{font-size:17px;margin-bottom:14px;color:var(--ink)}
.stance-cell ul{list-style:none;display:flex;flex-direction:column;gap:10px}
.stance-cell li{display:flex;gap:10px;font-size:14.5px;color:var(--muted);align-items:flex-start}
.stance-cell li svg{flex:0 0 16px;margin-top:4px}
.stance-cell.yes li svg{color:var(--sage-deep)}
.stance-cell.no li svg{color:var(--no)}
.stance-note{margin-top:18px;font-size:13.5px;color:var(--faint)}

/* ---------- étapes ---------- */
.steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px}
.step{border:1px solid var(--line);border-radius:var(--r);background:var(--surface);padding:26px;position:relative;box-shadow:0 1px 2px rgba(32,42,39,.05)}
.step .n{
  width:38px;height:38px;border-radius:12px;background:var(--action);color:#fff;
  display:flex;align-items:center;justify-content:center;font-family:var(--sans);font-weight:700;font-size:15px;
  margin-bottom:16px;
}
.step .aside{font-size:12.5px;color:var(--faint);margin-bottom:8px;letter-spacing:.03em;font-weight:600}
.step h3{color:var(--ink)}
.step p{font-size:14.5px}

/* ---------- FAQ ---------- */
.faq{display:flex;flex-direction:column;gap:12px;max-width:860px}
.faq details{border:1px solid var(--line);border-radius:var(--r-sm);background:var(--surface)}
.faq summary{
  cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:16px;
  padding:18px 22px;font-family:var(--sans);font-weight:700;font-size:15.5px;color:var(--ink);
}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:24px;color:var(--action);font-weight:400;transition:transform .25s;flex:0 0 auto}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq .faq-a{padding:0 22px 20px;font-size:15px;color:var(--muted);display:flex;flex-direction:column;gap:10px}
.faq .faq-a strong{color:var(--ink)}

/* ---------- formulaires ---------- */
.form-shell{max-width:720px}
.form-card{border:1px solid var(--line);border-radius:var(--r);background:var(--surface);padding:clamp(24px,4vw,38px);box-shadow:0 24px 60px -36px rgba(32,42,39,.25)}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.field{display:flex;flex-direction:column;gap:7px;margin-bottom:16px}
.field label{font-size:13.5px;font-weight:700;color:var(--ink)}
.field .hint{font-size:12.5px;color:var(--faint);font-weight:500}
.field input,.field select,.field textarea{
  font-family:var(--sans);font-size:15.5px;color:var(--ink);
  background:var(--surface);border:1px solid var(--line);border-radius:10px;
  padding:13px 15px;width:100%;transition:border-color .2s,box-shadow .2s;
}
.field input::placeholder,.field textarea::placeholder{color:var(--faint)}
.field input:hover,.field select:hover,.field textarea:hover{border-color:var(--no)}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--action);box-shadow:0 0 0 3px rgba(183,68,40,.15)}
.field .err{display:none;font-size:12.5px;color:var(--action-dark)}
.field.invalid input{border-color:var(--action)}
.field.invalid .err{display:block}
.field select{appearance:none;-webkit-appearance:none;background-image:linear-gradient(45deg,transparent 49%,var(--muted) 50%),linear-gradient(135deg,var(--muted) 50%,transparent 51%);background-position:calc(100% - 20px) 55%,calc(100% - 14px) 55%;background-size:6px 6px;background-repeat:no-repeat}
.select-type{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:18px}
.select-type label{
  border:1px solid var(--line);border-radius:12px;padding:14px 16px;cursor:pointer;
  display:flex;flex-direction:column;gap:4px;font-size:13.5px;color:var(--muted);background:var(--surface);
}
.select-type input{position:absolute;opacity:0;pointer-events:none}
.select-type b{color:var(--ink);font-size:14.5px}
.select-type input:checked + span,.select-type label:has(input:checked){border-color:var(--action);background:var(--action-tint)}
.form-foot{display:flex;flex-wrap:wrap;gap:14px;align-items:center;margin-top:6px}
.form-note{font-size:12.5px;color:var(--faint);margin-top:14px}
.form-status{display:none;margin-top:18px;border-radius:12px;padding:14px 16px;font-size:14px;border:1px solid}
.form-status.err{display:block;border-color:var(--action);background:var(--action-tint);color:var(--action-dark)}
.form-status.ok-soft{display:block;border-color:var(--ink);background:var(--surface-2);color:var(--ink)}

/* panneau mode démo */
.demo-panel{display:none;border:1.5px dashed var(--ink);border-radius:var(--r-sm);background:var(--yellow);padding:20px 22px;margin-top:20px}
.demo-panel.show{display:block}
.demo-panel h4{font-family:var(--sans);font-size:15px;color:var(--ink);display:flex;align-items:center;gap:9px;margin-bottom:10px}
.demo-panel p{font-size:13.5px;color:var(--ink)}
.demo-panel .payload{margin-top:12px;border:1px solid rgba(32,42,39,.25);border-radius:10px;background:rgba(255,255,255,.65);padding:12px 14px;font-family:ui-monospace,SFMono-Regular,Menlo,monospace;font-size:12px;color:var(--ink);white-space:pre-wrap;word-break:break-word;max-height:220px;overflow:auto}
.demo-panel .ctx{margin-top:10px;font-size:12px;color:var(--muted)}

/* ---------- illustration dans une carte ---------- */
.card .card-illus{width:100%;height:auto;border-radius:10px;border:1px solid var(--line);margin:2px 0 6px}

/* ---------- pipeline exemple navigable ---------- */
.pipeline-controls{display:flex;gap:10px;align-items:center;margin-bottom:14px;flex-wrap:wrap}
.pipeline-controls .pl-label{font-family:var(--sans);font-size:13px;font-weight:700;color:var(--ink)}
.pipeline-controls button{
  font-family:var(--sans);font-size:13px;font-weight:700;color:var(--ink);
  background:var(--surface);border:1px solid var(--line);border-radius:100px;padding:8px 16px;cursor:pointer;
}
.pipeline-controls button:hover{border-color:var(--ink)}
.pipeline-controls button[disabled]{opacity:.4;cursor:not-allowed}
.pipe-col{transition:border-color .2s,box-shadow .2s}
.pipe-col.active{border-color:var(--action);box-shadow:0 0 0 3px rgba(183,68,40,.12)}
.pl-live{font-size:13px;color:var(--muted);margin-top:12px;min-height:1.4em}
.lead{position:relative}
.lead .note{display:none;position:absolute;left:8px;right:8px;bottom:calc(100% + 6px);z-index:5;background:var(--ink);color:#FAF8F2;font-size:11.5px;line-height:1.45;border-radius:8px;padding:8px 10px;box-shadow:0 8px 20px -8px rgba(32,42,39,.4)}
.lead:hover .note,.lead:focus-visible .note{display:block}
@media (prefers-reduced-motion:reduce){.pipe-col{transition:none}}

/* ---------- mini-landing démo (maquette de principe) ---------- */
.demo-toggle{display:flex;gap:8px;margin-bottom:14px}
.demo-toggle button{font-family:var(--sans);font-size:13px;font-weight:700;color:var(--muted);background:var(--surface);border:1px solid var(--line);border-radius:100px;padding:8px 18px;cursor:pointer}
.demo-toggle button:hover{border-color:var(--ink)}
.demo-toggle button[aria-pressed="true"]{background:var(--ink);color:#FAF8F2;border-color:var(--ink)}
.demo-frame{border:1px solid var(--line);border-radius:14px;background:var(--surface);padding:14px;transition:max-width .35s ease;max-width:100%}
.demo-frame.mobile{max-width:340px}
@media (prefers-reduced-motion:reduce){.demo-frame{transition:none}}
.ml{border:1px solid var(--line);border-radius:10px;overflow:hidden;background:#fff;font-size:12px}
.ml-bar{display:flex;justify-content:space-between;align-items:center;padding:8px 12px;border-bottom:1px solid var(--line-soft);font-weight:700;color:var(--ink)}
.ml-hero{padding:16px 14px;background:var(--sage)}
.ml-hero b{font-family:var(--disp);font-size:17px;color:var(--ink);display:block;line-height:1.25}
.ml-hero span{color:var(--muted);display:block;margin-top:4px}
.ml-cta{display:inline-block;background:var(--action);color:#fff;border-radius:999px;padding:6px 14px;font-weight:700;font-size:11.5px}
.ml-sec{padding:12px 14px;border-bottom:1px solid var(--line-soft)}
.ml-sec b{display:block;color:var(--ink);margin-bottom:4px}
.ml-sec .line{height:7px;border-radius:4px;background:var(--surface-2);margin:5px 0}
.ml-sec .line.w80{width:80%}.ml-sec .line.w60{width:60%}
.ml-form{padding:12px 14px;background:var(--bg)}
.ml-form b{display:block;color:var(--ink);font-size:12px;margin-bottom:8px}
.ml-field{height:26px;border:1px solid var(--line);border-radius:6px;background:#fff;margin-bottom:8px}
.ml-note{padding:10px 14px;font-size:10.5px;color:var(--faint);border-top:1px solid var(--line-soft)}

/* ---------- planche de livrables (annonces de démonstration) ---------- */
.ad-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.ad-mock{aspect-ratio:4/5;border:1px solid var(--line);border-radius:14px;background:var(--surface);display:flex;flex-direction:column;padding:16px;box-shadow:0 1px 2px rgba(32,42,39,.05)}
.ad-mock .ad-brand{font-size:10.5px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--faint)}
.ad-mock .ad-vis{flex:1;border-radius:10px;background:var(--sage);margin:10px 0;display:flex;align-items:center;justify-content:center;color:var(--sage-deep);font-weight:700;font-size:12px;text-align:center;padding:10px}
.ad-mock:nth-child(2) .ad-vis{background:var(--yellow);color:var(--ink)}
.ad-mock:nth-child(3) .ad-vis{background:var(--action-tint);color:var(--action-dark)}
.ad-mock .ad-h{font-family:var(--disp);font-size:16px;line-height:1.3;color:var(--ink)}
.ad-mock .ad-cta{margin-top:10px;align-self:flex-start;background:var(--ink);color:#FAF8F2;border-radius:999px;padding:5px 12px;font-size:11px;font-weight:700}
@media(max-width:640px){.ad-grid{grid-template-columns:1fr}.ad-mock{aspect-ratio:auto;min-height:300px}}

/* ---------- panneau CTA final ---------- */
.cta-panel{position:relative;border:1px solid var(--line);border-radius:22px;overflow:hidden;
  background:var(--sage);padding:clamp(34px,5vw,58px);text-align:center}
.cta-panel h2{margin:18px auto 12px;max-width:24ch;color:var(--ink)}
.cta-panel p.lead-p{max-width:56ch;margin:0 auto;color:var(--muted)}
.cta-actions{display:flex;flex-wrap:wrap;gap:14px;justify-content:center;margin-top:30px}
.cta-panel .mini{margin-top:18px;font-size:13px;color:var(--muted)}

/* ---------- footer ---------- */
footer{background:var(--ink);color:#FAF8F2;padding:52px 0 36px;margin-top:clamp(40px,7vw,80px)}
footer .logo{color:#FAF8F2}
footer .logo span{color:var(--yellow)}
.foot{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(0,1fr);gap:30px;align-items:start}
.foot-brand p{font-size:14px;margin-top:12px;max-width:44ch;color:rgba(250,248,242,.75)}
.foot-links{display:flex;flex-wrap:wrap;gap:8px 22px;justify-content:flex-end}
.foot-links a{font-size:14px;color:rgba(250,248,242,.75);text-decoration:none}
.foot-links a:hover{color:#fff}
.foot-note{grid-column:1/-1;border-top:1px solid rgba(250,248,242,.18);padding-top:18px;font-size:12.5px;color:rgba(250,248,242,.55)}
.foot-legal{display:flex;flex-wrap:wrap;gap:8px 20px;margin-top:14px}
.foot-legal a{font-size:12.5px;color:rgba(250,248,242,.55);text-decoration:none}
.foot-legal a:hover{color:#fff}

/* footer landing (minimal) */
.foot-landing{padding:30px 0 28px;margin-top:56px}
.foot-landing .foot-links{justify-content:center}

/* ---------- barre landing Meta ---------- */
.landing-bar{position:sticky;top:0;z-index:50;backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);background:rgba(250,248,242,.9);border-bottom:1px solid var(--line-soft)}
.landing-bar-in{max-width:var(--max);margin:0 auto;padding:0 var(--pad);height:64px;display:flex;align-items:center;justify-content:space-between;gap:14px}

/* ---------- liens utiles ---------- */
.tlink{color:var(--action);text-decoration:none;font-weight:700}
.tlink:hover{color:var(--action-dark);text-decoration:underline;text-underline-offset:4px}

/* bandeau note */
.note-band{border:1px solid var(--line);border-left:4px solid var(--action);border-radius:var(--r-sm);background:var(--surface);padding:16px 20px;font-size:14px;color:var(--muted);box-shadow:0 1px 2px rgba(32,42,39,.05)}

/* page 404 / confirmation neutre */
.center-page{min-height:70vh;display:flex;flex-direction:column;justify-content:center;text-align:center;padding-top:110px}
.center-page .big{font-family:var(--disp);font-size:clamp(60px,10vw,110px);font-weight:600;color:var(--action);line-height:1}

/* a-propos méthode */
.meth-line{display:grid;grid-template-columns:34px minmax(0,1fr);gap:14px;padding:18px 0;border-bottom:1px solid var(--line-soft)}
.meth-line:last-child{border-bottom:0}
.meth-line .n{width:34px;height:34px;border-radius:10px;background:var(--sage);border:1px solid rgba(95,122,84,.3);color:var(--ink);display:flex;align-items:center;justify-content:center;font-family:var(--sans);font-weight:700;font-size:14px}
.meth-line b{display:block;font-size:15px;margin-bottom:3px;color:var(--ink)}
.meth-line span{font-size:14px;color:var(--muted)}

/* ---------- responsive ---------- */
@media(max-width:1024px){
  .grid-4{grid-template-columns:repeat(2,minmax(0,1fr))}
  .flow{grid-template-columns:repeat(2,minmax(0,1fr))}
  .flow-cell::after{content:""}
  .hero-grid{gap:34px}
}
@media(max-width:880px){
  .sec-head{grid-template-columns:1fr;align-items:start}
  .hero-grid{grid-template-columns:1fr}
  .hero{padding-top:104px}
  .hero-page{padding-top:110px}
  .packs{grid-template-columns:1fr}
  .steps{grid-template-columns:1fr}
  .stance-grid{grid-template-columns:1fr}
  .pipeline{grid-template-columns:1fr 1fr}
  .foot{grid-template-columns:1fr}
  .foot-links{justify-content:flex-start}
  .hero-ctas .btn{width:100%}
  .cta-actions .btn{width:100%}
}
@media(max-width:560px){
  .grid-2,.grid-3,.grid-4{grid-template-columns:1fr}
  .flow{grid-template-columns:1fr}
  .pipeline{grid-template-columns:1fr}
  .form-row{grid-template-columns:1fr}
  .select-type{grid-template-columns:1fr}
  .price-chip{padding:10px 14px}
  .pack-prices .monthly{font-size:32px}
  .hero-meta{gap:8px}
}

/* ---------- reduced motion / impression ---------- */
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.01ms !important;animation-iteration-count:1 !important;transition-duration:.01ms !important}
}
@media print{
  nav.top{display:none}
}

/* Audit final : navigation clavier, consentement à l’attribution, repli sans JS. */
.skip-link{position:fixed;top:8px;left:16px;z-index:100;transform:translateY(-160%);background:var(--ink);color:white;padding:12px 18px;border-radius:8px;text-decoration:none}
.skip-link:focus{transform:none}
.privacy-choice{position:fixed;bottom:16px;left:16px;right:16px;z-index:90;max-width:760px;margin:auto;padding:20px;background:var(--surface);border:1px solid var(--line);border-radius:var(--r-sm);box-shadow:0 8px 36px #202a2722}
.privacy-choice p{font-size:14px;margin:8px 0 14px}
.privacy-choice .privacy-actions{display:flex;flex-wrap:wrap;gap:10px}
.privacy-choice button{flex:1;min-height:44px}
.privacy-choice[hidden]{display:none}
.privacy-settings{font:inherit;background:none;border:0;color:inherit;text-decoration:underline;cursor:pointer;padding:8px 0}
.preview-note{font-size:14px;margin-bottom:18px;background:var(--yellow);color:var(--ink);padding:12px 16px;border-radius:8px}
html:not(.js-enabled) .burger{display:none}
@media(max-width:880px){html:not(.js-enabled) nav.top{position:relative}html:not(.js-enabled) .nav-in{height:auto;flex-wrap:wrap;padding-top:18px;padding-bottom:18px}html:not(.js-enabled) .nav-links{position:static;display:flex;width:100%;padding:0;background:transparent}html:not(.js-enabled) .hero,html:not(.js-enabled) .hero-page{padding-top:40px}}
@media print{.motion-ready .rv{opacity:1!important;transform:none!important}.privacy-choice{display:none}}

@media(min-width:881px){.privacy-choice{left:auto;max-width:430px;margin:0}}

.landing-bar + .hero-page{padding-top:48px}
@media(max-width:880px){.landing-bar + .hero-page{padding-top:32px}}

/* Scène de collaboration, en complément des illustrations de services. */
.editorial-grid{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,1fr);gap:26px;align-items:center}
.editorial-figure{margin:0}
.editorial-figure img{display:block;width:100%;height:auto;border-radius:10px}
.editorial-notes{display:grid;gap:18px;min-width:0}
@media(max-width:880px){.editorial-grid{grid-template-columns:minmax(0,1fr)}}